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Radio sets distribution for CLGs

15 Sep, 2023
CLGs provide eager participants for the radio programme and are a great source of feedback
Our team was in Choma District in Southern Province in the continued distribution of radio sets to Community Listening Groups (CLGs).
MISA Zambia in partnership with Farm Radio International and working with Byta FM Zambia on the ‘On Air for inclusive and gender-responsive Nature-based Solutions’ Project is supporting 10 CLGs affiliated to Byta FM in Choma.
CLGs provide eager participants for the radio programme and are a great source of feedback.
Members value the radio for the information it provides, but they also know that they are useful to the radio station as listeners.
The members were also re-oriented on the use of Uliza (Swahili for “ask”) which is being used in the project.
This is an interactive voice response system to enable listeners to communicate and exchange information with their radio station quickly, easily and free of charge.
To participate in Uliza, listeners begin by calling a certain phone number and immediately it cuts them and then calls them back so that they make their contribution.

About MISA

The Media Institute of Southern Africa (MISA) was founded in 1992. Its work focuses on promoting, and advocating for, the unhindered enjoyment of freedom of expression, access to information and a free, independent, diverse and pluralistic media.

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