MISA Zambia has urged stakeholders in the country to take keen interest and make realistic proposals of getting ZNBC to be regulated by the Independent Broadcasting Authority (IBA).
Chairperson Hellen Mwale says MISA Zambia is cognizant of the fact that this is not an issue of her organisation alone nor the media but a matter of all stakeholders in the country.
In a speech read for her by her Vice Hyde Haguta, during a consultative meeting, Ms Mwale says if the campaign to regulate ZNBC by an Independent Body succeed, it will be bring confidence to the people of Zambia who are ultimately the owners of the public broadcaster.
Meanwhile, IBA Standards and Consumer Affairs Manager, Leah Kabamba, says the move is timely as it will not only level the playing field in the broadcasting industry but allow ZNBC to adhere to the levels of professionalism that the people of Zambia are calling for.
And ZNBC Corporate Affairs and International Relations Manager, Masuzyo Ndhlovu, says there is no law that stops the IBA to regulate ZNBC’s content adding that his organisation is a people’s station and that people are free to provide direction in areas where it is not doing well.