Our team was in Choma District in Southern Province in the continued distribution of radio sets to Community Listening Groups (CLGs).
MISA Zambia in partnership with Farm Radio International and working with Byta FM Zambia on the ‘On Air for inclusive and gender-responsive Nature-based Solutions’ Project is supporting 10 CLGs affiliated to Byta FM in Choma.
CLGs provide eager participants for the radio programme and are a great source of feedback.
Members value the radio for the information it provides, but they also know that they are useful to the radio station as listeners.
The members were also re-oriented on the use of Uliza (Swahili for “ask”) which is being used in the project.
This is an interactive voice response system to enable listeners to communicate and exchange information with their radio station quickly, easily and free of charge.
To participate in Uliza, listeners begin by calling a certain phone number and immediately it cuts them and then calls them back so that they make their contribution.
