Who we are

Who We Are

MISA Zambia aims at fostering a media friendly environment, free of legal impediments to the accessing and disseminating of information, which the public need in order to make informed decisions concerning their welfare and development.

We strive to promote a sustainable, non-partisan, independent, plural and diverse media that informs and empowers society, promotes democracy, good governance, freedom of expression and media freedom in an ethical, competent and professional manner.

MISA Zambia has defined organizational values, which act as guiding principles in the implementation of the interventions of the strategic plan. These values are as follows:

  1. Honesty – Belief in truthfulness in the way we relate to one another and in what we do;
  2. Integrity – Commitment to  promoting integrity at  individual and institutional levels;
  3. Ethical ConductBelief in upholding high ethical and professional standards;
  4. Objectivity – Conducting ourselves and implement our programmes in an objective manner at all times;
  5. Transparency– Adhering to the principles of transparency in our operations;
  6. Accountability –Commitment to prudent stewardship of resources among ourselves and the people we serve.

Our Vision:

is a media friendly environment, free of legal impediments to accessing and disseminating information, which the public need in order to make informed decisions concerning their welfare and development.

Our Mission Statement:

is “to promote a sustainable, non-partisan, independent, plural and diverse media that informs and empowers society, promotes democracy, good governance, freedom of expression and media freedom in an ethical, competent and professional manner.”